Sony seems to be rethinking its long-held console-first approach. According to a new job listing on its official website, the gaming giant is preparing to take a bigger leap into multiplatform publishing. The listing is for a Senior Director of Multiplatform and Account Management, and it clearly states that the role involves.
“Shaping and executing the global commercial strategy for PlayStation Studios software titles across all digital platforms beyond PlayStation hardware, including Steam, Epic Games Store, Xbox, Nintendo, and mobile.”
This could be a big deal for PlayStation fans and even bigger for those who don’t own a PlayStation console. The job ad, also shared by HazzdorGamin on X (formerly Twitter), notes that the new hire will be working closely with partners like Xbox, Nintendo, Steam, and Epic, reporting directly to Sony’s VP of Commercial Management.
Sony’s Multiplatform Strategy in Action
The move comes at a time when Microsoft is enjoying success with its own cross-platform strategy. Xbox titles like Forza Horizon 5 are not only performing well on their own platforms but have even topped sales charts on the PlayStation Store. In fact, Gears of War: Reloaded is currently the most pre-ordered PS5 game in the U.S. and U.K. a surprising twist in the console rivalry.
Sony isn’t wasting time either. It has already greenlit ports of titles like Patapon 1+2 Replay, Everybody’s Golf: Hot Shots, and Lego Horizon Adventures for the Nintendo Switch. Plus, it recently made headlines with plans to bring Helldivers 2 to Xbox Series X|S on August 26, 2025.
The Future of PlayStation and Gaming
Despite this shift, Sony leaders like CEO Hideaki Nishino and Worldwide Studios boss Hermen Hulst insist that PlayStation will remain the core platform, while expanding to other systems will help broaden their reach. And with major moves like a $460 million deal with Bandai Namco and a 14% stake in FromSoftware’s parent company Kadokawa, Sony clearly isn’t sitting still.
With console sales becoming less central to a company’s success, Sony seems to be following in Microsoft’s footsteps, possibly preparing for a future where being a great game publisher matters more than being a console gatekeeper.
